Judy Cullins ©2005 All Rights Reserved.
You may already have heard of this method to get people to your web site.
From my point of view and experience it turns out to be expensive and you have to
write the ads yourself, pay for them, and change and maintain them to be the
correct ones to work and be the right price in competition with many others.
When people search for a particular topic like healing a headache or other
malady, they will see in the column to the right an ad that when clicked on
takes the person to their web site selling the book or service on healing
headaches.
Advertisers pay a set amount for every time the ad is clicked by a prospect.
This is referred to as a click through rate or ctr.
Yes, there are benefits: The opportunity to place your ad directly in front
of a prospect at the exact moment they are searching for your product or
service is good.
More benefits include your control over the keywords that best represent your
product. The PPC model allows you to decide how much you are willing to pay
per customer. You only pay for the click throughs, and these are your targeted
audience seeking your solutions.
After using Overture and being disappointed, while doing a Google search
recently, I noticed the small sponsored ads on the right hand side of the page
were a type of pay per click called Google Adwords. I do know people who are
successful with this company.
While this search generates targeted website traffic, the downside? You have
to study what key words work best, and the best ones are much more expensive
than other ones.
The popularity and growth of pay per click had also made it expensive.
The Horror Stories of Pay Per Click
Story One. One submitter got hooked because it was fast, exciting and easy.
Within days of learning about pay per click, she was generating 1,000 clicks
per day to her various campaigns. She thought she was seeing success in pay
per click.
In the early days of ppc, that may have been true because bids on popular
keywords were just pennies a click. When her popular keywords were around $1
dollar per click, she actually lost $100’s of dollars per day. Along with that,
her keys words got disabled and were disapproved.
Where were the sales? At the end of the first week, her adwords produced only
$75 from over 5000 adwords. Count the loss!
You can shorten your learning curve if you like by taking a course in
adwords, but you can just as well take a teleclass from a respected internet
marketing coach who knows all of the ins and outs and do what’s already tried and true—
as in this book. If you want to be more successful, go to
Adwords-Hints.com/pay-per-click. Find tools for keyword analyzing, lowering costs and increasing
click throughs. http://tinyurl.com/5nb46
Story two. One web-savvy friend used ppc ads in Google for a set of how to
video for building a motorcycle, then a race car. Her sales were affiliate ones.
At first, she invested $4000 and got back $7000 one month, but when more
competition entered the field, her sales were not high enough for her efforts.
Story three One health author put a short ad in Google for a diet to heal a
specific disease and her solutions. She said she sold 4,000 books within
months that only cost her $400 in ads. Her ad led straight to her book’s sales
letter.
This success story shows that if your book is narrow enough in its focus, you
may want to try ads because there won’t be any competition, but if you have a
general personal growth or business book, you will have to pay too much per
key word to make any real money.
Story four. Although I already was successful with internet promotion, I
thought I should try the Overture pay per click program. My web master helped me
and charged me about $350. She did take care of the changes for a while, but
then I had to do it myself. Using www.goodkeywords.com helped a bit. The less
expensive key words didn’t work, and the more expensive cost too much. After
losing around $800 I let go.
You may want to learn the lesson yourself, or you may want to invest far less
money in ongoing internet promotion that is already tried and true over many
years.
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Judy Cullins: 20-year author, speaker, book coach
Helps you manifest your book and web dreams
eBk: "Create your Web Site with Marketing Pizzazz"
FRE.E "The Book Coach Says..." or Business Tip of the Month
www.bookcoaching.com/opt-in.shtml
Orders: 866/200-9743 -- Ph: 619/466-0622
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1 comment:
You have shared a good knowledge of pay per click marketing, thanks for posting this blog. I was in search of a good pay per click company then I found Rupizmedia, a very reputed PPC marketing company. It is really trustworthy and recommended.
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